In just two years, AI has gone from being a niche black technology to a standing tool for mobile phone users. Not only generating pictures and assisting writing, AI technology is “invading” the mobile game world at a visible speed, quietly changing users’ usage habits, content creation methods, and game design itself. In the first half of 2025, this trend can be seen in two phenomena in particular: AI editing tools have become mainstream, and AI character generation has exploded in game marketing.
1. CapCut AI editing + mobile games: a new weapon for short video players
CapCut (International Edition) launched a complete set of AI editing modules for mobile game content creators in 2025, which is especially popular among players of two-dimensional theme games such as “Genshin Impact” and “Honkai Impact: Star Dome Railway”. Users only need to upload the original video clips, and AI can identify the highlights of the battle, automatically add subtitles, generate dynamic BGM, and output complete clips.
This “low threshold and high output” approach has lowered the threshold for mobile game video creators, allowing more ordinary players to participate in content dissemination. **According to CapCut’s public data, as of May 2025, the download volume of game-related templates in this AI template tool has increased by 240% year-on-year, of which the “Star Dome Attack” template has been used more than 1 million times.
AI not only improves efficiency, but also brings a creative trend of “unified style” – more and more users use unified filters and BGM styles for dissemination, forming a “short video hit template” for game content.
2. AI character face pinching: from game characters to “I am the heroine”
In 2025, AI generation technology has also taken an important step in character image creation. Some MMORPG games (such as the overseas version of “Against the Cold” and “Jian Wang 3” mobile games) have introduced an AI-driven “smart face pinching” function: users only need to upload selfies, and AI can generate in-game images, automatically integrating ancient style/science fiction/cyber style.
This innovative feature makes the role more immersive and promotes social communication: search for “AI generates my game image” on social platforms, and you will see thousands of players showing off their “digital clones”.
At the same time, this gameplay has also extended to the level of game promotion. More and more game manufacturers have changed game promotion from “official advertising” to “user self-propagation” by allowing players to participate in “AI character co-creation”, greatly improving the fission efficiency.
3. AI generates copies/plots, or is it the next wave of changes?
Although it is still in the experimental stage, some light mobile games have tried to let AI participate in “plot generation” or “copy design”. For example, a sci-fi RPG mobile game called “Heterogeneous Border” introduces AI to generate branch plots and text dialogues in real time according to player choices, so that every decision made by the player may change the entire direction.
This trend shows that in the future, AI will not only serve as an auxiliary tool, but may also gradually “invade” the content itself. The game you play is no longer a script written in advance by the developer, but a world created by you and AI.
4. The impact of AI tools on mobile game user behavior: faster, more exciting, and more social
In the past, mobile game players would finish a game after “playing” it. But now, with the help of AI, a game can bring:
- A popular short video
- A refined virtual image
- A piece of AI plot editing that can be recreated
AI is changing games from “consuming content” to “producing content”.
Of course, there are side effects, such as highly similar content and aesthetic fatigue. But from the trend, “AI + mobile games” is forming a new content ecology: creators have a lower threshold, content is produced more quickly, and users are more engaged.
Conclusion: AI is not just a game plug-in, but a new “way of participation”
When we talk about “AI changing mobile games”, it is not just a plug-in, nor is it just to make it easier for players to pass the level. It is redefining what is a “game experience”: you are no longer just a player, but a participant, creator, and even the director of a virtual life.
Next time you open your game app, try asking yourself: “How can I use AI to express this content again?” You may be the creator of the next explosive content.
